The system was implemented together with the launch of the new identity. Nubank invited Dialeto to be part of the team that would create the brand's new identity. Our studio aimed to create the brand's new illustration system. The challenge was to create innovative, simplified illustrations that made the application easier to use. Based on the briefing proposed by the Bank's internal team, we developed simplified basic shapes, based on the curves and lines of the logo. The illustration system was created in a modular way, so that the company's designers could produce their illustrations themselves, thus, objects and characters, when grouped together, would create a new scene composition. The system is organic and can be constantly fed with new scene and theme variations, with the aim of facilitating the daily lives of the company's designers. The system implementation process took 1 year to be developed and had a large team of designers, illustrators, Motions and the draping of new illustrations by the internal team.