Cliente: NIKE | Campanha : Play News | Agência: Wieden+Kenned
Cliente: NIKE | Campanha : Play News | Agência: Wieden+Kennedy
2023
Play News is Nike's new global campaign, and to help bring this inspiring narrative to life, they invited Dialeto to illustrate their new campaign. Our mission was to create illustrations that would transform ordinary athletes into true heroes in an authentic and impactful way. Richarlison, the player from the Brazilian national team who performs the Pigeon Dance when scoring a goal, which earned him the nickname "Pombo" (Pigeon). In the Play News campaign, we portrayed him in a cartoon style with exaggerated perspectives, bringing the same irreverence that the player brings to his life. We believe that each illustration has become a powerful tool for storytelling and inspiring people around the world.