Cliente: Coca-Cola | Campanha: Afropunk | Agencia: Wunderman Thompson
Cliente: Coca-Cola | Campanha: Afropunk | Agencia: Wunderman Thompson
2023
We were invited to take on the creative direction of the illustrations for the highly anticipated Coca-Cola Afropunk Brasil campaign. In this visionary project, the central theme is Black Love and its numerous manifestations, redefining the concept of power and identity. Dialeto brought to life a remarkable advertising initiative. Coca-Cola bottles were transformed into Molotov cocktails, but instead of destructive explosions, they radiated powerful Black love. These bottles overflowed with energy, empowerment, and love, symbolizing the strength of unity, resilience, and the fight for equality. Each meticulously crafted illustration by Dialeto was an invitation to dialogue, a celebration of diversity, and an affirmation of Black love in all its nuances. In addition to our team, we invited Artists Rafa Black and Robinho Santana to participate with their united and vibrant strokes, full of life and authenticity, capturing the essence of this powerful culture, sparking deep reflections, and inspiring significant change.
Coca-Cola Afropunk
Love Bottle